Privacy Policy for Brace2 Inc.
Effective Date: October 2, 2025
At Brace2 Inc., we are committed to safeguarding your personal information and respecting your privacy. Brace2 Inc. acts as the Data Controller for the personal information we collect from you, meaning we determine the purposes and means of processing your data. This Privacy Policy explains in detail how we collect, use, disclose, and protect your information when you visit our website, purchase our products, or otherwise engage with our services. By using our website or services, you acknowledge that you have read and understood this policy.
1. Information We Collect
We collect the following types of information to operate effectively and provide you with the best possible experience:
Personal Information: Information you provide directly, such as your name, email address, phone number, billing/shipping address, and payment details.
Account Information: If you create an account, we collect your username, password, and related preferences.
Usage Data: Information automatically collected about your interaction with our website, including IP address, browser type, operating system, device identifiers, referring URLs, and browsing behavior.
Purchase and Interaction History: Records of your orders, returns, customer service interactions, and product preferences.
Voluntary Submissions: Feedback, survey responses, customer reviews, and sign-ups for promotions or newsletters.
Sensitive Information: If voluntarily provided, such as dietary preferences or allergy information. This data is collected solely to ensure product safety and personalization, and it is handled with heightened security.
2. Legal Basis for Processing
We process personal information under the following lawful bases:
Contractual Necessity: To process transactions, deliver products, and provide customer service.
Legitimate Interests: To improve our services, ensure website security, prevent fraud, and conduct business operations.
Consent: For marketing communications, promotions, and when processing sensitive information such as dietary preferences. Consent may be withdrawn at any time.
Legal Compliance: To meet legal obligations, including tax reporting, consumer protection laws, and food/beverage safety regulations.
3. How We Use Your Information
Your information may be used for the following purposes:
To process, fulfill, and deliver your orders.
To provide account management and customer support.
To send important service or transaction-related updates.
To personalize your shopping experience, including tailored product recommendations.
Automated Decision-Making and Profiling: We may use automated processes to analyze your purchase history and browsing behavior to provide personalized product recommendations. These processes do not produce legal or similarly significant effects concerning you.
To ensure safety when dietary or allergy information has been provided.
To conduct analytics, monitor performance, and improve website functionality.
To send you marketing communications and promotions (only if you opt-in).
To comply with applicable laws and regulations.
4. Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar technologies to:
Enhance site performance and user experience.
Track browsing behavior to analyze website traffic.
Enable targeted advertising and marketing.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may limit certain website functionality.
5. Sharing of Information
Brace2 Inc. does not sell or rent your personal information. We may share your information in the following limited circumstances:
With Service Providers: Payment processors, shipping companies, IT support, analytics providers, and marketing services that assist in delivering our services. All such providers are required to safeguard your information.
For Legal Reasons: When required by applicable law, regulation, legal process, or governmental request.
Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets.
Business Changes and Partnerships: In the event Brace2 Inc. forms a joint venture or partnership with another company, we may share personal information as part of that business relationship.
With Consent: When you explicitly authorize us to share information with third parties.
6. Data Security
We employ administrative, technical, and physical measures to protect your data against unauthorized access, alteration, disclosure, or destruction. We also adhere to the data security and breach notification requirements of the North Carolina Identity Theft Protection Act.
Incident Response: In the event of a data breach, we will notify affected users and regulators as required by law.
Limitations: While we strive to protect your information, no transmission or storage system can be guaranteed as completely secure.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. When no longer needed, data will be securely deleted, anonymized, or archived.
8. International Data Transfers
If your information is transferred outside your country of residence, we take steps to ensure it receives adequate protection. This may include relying on Standard Contractual Clauses or other legally recognized safeguards.
9. Your Rights and Choices
Depending on where you live, you may have the following rights under applicable laws:
Right of Access: Request a copy of the personal information we hold about you.
Right to Correction: Request that inaccurate or incomplete information be updated.
Right to Deletion: Request the deletion of your personal information where legally permitted.
Right to Restrict Processing: Ask us to suspend processing under certain conditions.
Right to Data Portability: Obtain your data in a structured, commonly used format.
Right to Object: Object to processing for direct marketing or certain other purposes.
Notice to State Residents:
California Residents: Under the CCPA, you have the right to know what data we collect, to request its deletion, and to opt out of the "sale" of your data (Brace2 Inc. does not sell data).
Virginia Residents: Under the VCDPA, you have the right to access, correct, delete, or obtain a copy of your personal data and to opt out of targeted advertising.
To exercise your rights, contact us at privacy@brace2.com. We will verify your identity before processing requests.
10. Children’s Privacy
Our services are not directed toward children under the age of 13, and we do not knowingly collect information from them. If we discover that we have inadvertently collected data from a child, we will delete it promptly.
11. Third-Party Links
Our website may include links to third-party sites not operated by Brace2 Inc. This Privacy Policy does not apply to those sites, and we are not responsible for their content, practices, or policies. We encourage you to review their privacy policies before sharing your information.
12. Marketing Communications
If you subscribe to our marketing emails, you may opt out at any time by clicking the “unsubscribe” link in the email or contacting us at privacy@brace2.com. Even if you opt out, we may still send non-promotional service or transactional communications.
13. Dispute Resolution
If you have a concern or complaint about how we handle your personal information, please contact us first at privacy@brace2.com so we can attempt to resolve it directly.
Governing Law: This Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the laws of the State of North Carolina, without regard to its conflict of law principles.
Consumer Recourse: If we cannot resolve the issue, you may have the right to file a complaint with the Federal Trade Commission (FTC) or the North Carolina Attorney General's Office.
14. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in technology, regulations, or business practices. When updates occur, we will revise the “Effective Date” above. Significant changes will be communicated on our website or directly to you when legally required.
15. Severability
If any provision of this Privacy Policy is found to be invalid or unenforceable, that provision will be severed from the policy, and the remainder of the policy will continue to be valid and enforceable.
16. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our handling of your personal information, please contact us at:
Brace2 Inc. 110 Corcoran St Durham, NC 27701 Email: privacy@brace2.com